Safety First, s'il vous plait

My gripe with car companies in India, either Indian or foreign is that their approach towards safety goes for a complete toss. I consider an approach towards safety as a two pronged approach
1. Mention of crash-test results from either tests in India or abroad
2. A safety-centric approach during marketing of their product to consumers
Countries like America do not allow cars to get on to their roads unless they pass specific road safety tests to make it crash-worthy. Which is quite optimistic considering most interstates enforce a 70mph (*65 is most states, unlimited with restrictions in some others) speed limit - which is far less than the total absence of control in India selling the camries, accords, and beemers to eager beaver yuppie Indian customers.
Now in India even people forking out 20 lakhs don't know that cars need to be built for safety. And that means a strong chassis, crumple zones, air-bags, ABS
and other things. In fact safety in India is always an "option" and thrown in only in high-end vehicles. And most companies dont seem to be selling those features, because they know the number of cars sold in this category will be few, and paying lip-service to safety may get the occassional US-returned NRI to buy the car.
We can debate the driving habits of Indian cabbies all we want - what is not pardonable is that when you had an option to save yourself, car companies did nothing to push up prices a bit and make these features as standard. Its ironic, that these features are required in India a lot more than they would in a more disciplined driving environment.
Coming back to point 2, I wish to dissect a few car ads
1) Ford Fiesta - guy lights up some torches using his car , shows that he does 120kmph in what seems to me a distance less than 50m - If you use simple kinetics, I am not very sure you can achieve this, but that's another folly of the ad. Ad sends no sense of value of the product and in fact glorifies bad driving, skidding, and near misses
2) Maruti Suzuki Swift - Boss takes the employee's car for a spin without his permission - Ok, that is strike one, I don't care if you are the CEO of my company, but you are not touching my wheels without my permission - A few outrageous spins, and 360 donuts later the boss comes back in one piece.
3) Chevrolet Aveo - Saif and Rani, your brains have been screwed on backwards - why is Saif trying to overtake you, like a Punjabi on testosterone? And then he drives backwards - I get no information on the product, and the ad is definitely a seller for how not to drive to impress chicks (which is also the outcome).
4) Hyundai i10 - When not baring his fabulously GAY 6-pack, Shahrukh eggs on blondes in Kawasakis to race his 66 hp i10 somewhere in Powai, Mumbai. Fallacy exposed. His first question to the bombshell is "Wanna race" - I URGE ALL READERS WITH VEHICLES - Please go through details of your vehicular insurance to read the following lines "Other than willful racing OR Organized speed trials" as a disclaimer for insurance payouts - what you are doing is not only ILLEGAL. but also doesn't get you a single paisa when you crash and burn.
5) Skoda- White skinned man, races against an F-16. Fallacy exposed - lets not go there. Its sickening. Probably not as bad as the others, but still pretty irresponsible from the Czech/Germans.

There are over a 1,00,000 people in this country who die out of avoidable accidents. We need driver discipline on the streets and corporate responsibility in the boardrooms. Only then we can not worry everytime a loved one gets late from work, that they haven't been overrun by some heavy vehicle, or atleast a well-designed vehicle and seatbelts has saved a loved ones' life.