White in skin, not in deed..

"Get fair!" screams another racist advert on the telly..
A fair lass, who was fair initially, and was touched up with a dash of eyelash/mascara, applies a magical cream for 7 nights religiously, and then finds her visual appeal return - CAUTION - you need to be cute/hot/fair and a combination of all three to qualify as a model for the ad. The incredulous ad actually may translate into gullible buyers, and looking by the revenue-ad cycle I guess it does!!

One of the famous quotes
"Its not how you look on the outside, its how you are on the inside" - by someone ugly...

Its not good enough if you look good or have a good body - its equally important, screams the racist ad, that you are FAIR! Remember, white = pure, black = evil.

We've been servants of FAIR masters, long before the Brits set up shop in slum-hole Calcutta. Its bad enough we have a flaccid self-image concomitant with under-achievers and people with severe image issues. We need to look FAIR as well. 90% of the brown skinned population is a huge market for the racist pandering multinationals to tap.
Black is beautiful - brown is beautiful - white is pale, a euphemism for cold, dark dank winters.
We need to break the mental shackles of such cheap gimmickery. There is a lot to do to make us white - on the inside - and when that is done, it will shine through a whole lot better than any hundred rupee fairness cream can ever do.

As the author of this piece, I would like to claim that I'm neither black, nor white. I like the Chinese analogy of race - God (or General Mao for all I care) was baking biscuits (not cookies, the american kind) - some of them turned black because they were overdone, some were white because they were undercooked, and some turned brown because God just didn't get the time right. The yellow ones were the golden ones, and were just right!
A thought for the day perhaps..